Loyalty

Loyalty programs are all the rave in businesses nowadays. its convenient for the consumer because they get rewarded for purchasing in a "loyal" manner with a brand and the retailers benefit from the information of consumer behaviour trends data that is provided by the usage of loyalty program cards. Sobeys is no different. Affiliated with the loyalty program giant Airmiles  rewards the company's goal is to understand consumer needs. It offers a reward mile for every $20 spent in the store. Sobeys has the same loyalty program throughout its affiliated stores and offers the same rewards points except for Lawtons drugs which offers an air mile reward point for every $10 spent. Before being affiliated with airmiles the company had its own loyalty program called Club Sobeys even though the program still exists today the members that were a part of the club have been upgraded to airmiles loyalty members. The points accumulated can be redeemed within sobey for various prizes  like Sobeys gift certificates.

A newer affiliation with Citibank Canada and Bank of Montreal has allowed Sobeys to provide customers with the Club Sobeys Mastercard credit card. This card is an extension of the company's Compliments everyday banking banner. It allows its users to accumulate double the rewards points it would accumulate with the regular club sobeys reward plan and you can accumulate the points anywhere you shop. Club Sobeys also has an affiliation with Esso in which you can exchange the club sobeys points for Esso points at no extra cost.

 Unfortunately for Ontario the airmiles program doesn't exist in Sobeys stores or affiliates due to a previous agreement of Airmiles to only deal with Metro