The program was a complete success not only because 16.3 million bags were sold to date but because it caused such an impact on customers that many of them almost demanded all grocer follow these standards causing competing stores to emulate the environmental program set out by Sobeys. Their program is still unique in the sense that they gladly will replace a bag for free if it has fulfilled its usage and lifespan to its fullest. Sobeys Atlantic was the recipient of the 2007 Mobius environmental award for waste reduction education.
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